Dan Schawbel has a blog post that everyone needs to read. Yes, everyone who is desires to positively impact, develop and elevate their personal brand.
In his post, Dan shares three steps that everyone needs to take:
- Gather and Monitor – It’s amazing how often I speak to people who have still no clue about Google Alerts. And this is just one of many tools you can use to keep up-to-date with, observe, and gather information about your competitors, your own company, what others are saying about you, etc. This is a critical step.
- Organize – This is one of my own weaker areas. Dan recommends using Delicious.com as a way to organize your information. I’d run with Dan’s recommendation.
- Distribute — Use the tools you already use to communicate your story to others based on the data you’ve gathered and now (hopefully) have organized. The most important aspect that I find in this step is the way it helps elevate your visibility as a subject matter expert in the minds of other people — even when you are still developing your knowledge-base in the subject.
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Be sure to read Dan’s post and start Gather, Monitor, Organize, and Distribute.
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